Brand Marketing Specialist (Food)

General Objective of the Job

To oversee marketing activities for his/her assigned channel(s) and/or division(s)

Duties and Responsibilities

1. To assist the Marketing / Product Manager in developing and executing the marketing plans for the assigned brands/products. The marketing plan outlines the short-term and long-term objectives of the product category, the strategies, and specific action plans in order to achieve sales and profit objectives.
2. To assist in product and package development of new and existing products and determine selling features (i.e. sizes, pricing, and product claims).
3. To assist in the development and execution of specific strategies and plans for the brand:
4. Sales promotion activities, merchandising, and incentive programs in conjunction with the Sales Department.
5. Advertising programs inc digital/social media in conjunction with the Advertising agency.
6. Prepare budgets (units, sales, and A&P spending) for the assigned brands.
7. Coordinate with toll packer and Logistics for inventory requirements
8. Conduct market research in securing market analyses and consumer reactions to products, concepts, and advertising.
9. Conduct periodic store checks and submit findings/observations.
10. Prepare periodic brand and marketing budget reviews.

Qualifications

• Candidate must possess at least a Bachelor’s/College Degree in Marketing, Commerce, Administration, or any equivalent
• Open to fresh graduates
• Event management experience is preferred
• Team player with detail oriented multi-tasking skills
• Ability to prioritize and manage multiple projects simultaneously in a fast paced, deadline driven environment
• Strong organizational skills; Pro-active problem-solving activities.
• Highly proficient in MS Office (Excel, PowerPoint and Word) and Google applications.
• Strong English writing and communication skills with excellent presentation skills.
• Knowledgeable in Adobe Creative Suite, or other creative software is a plus.
• Willing to work at Calle Industria, Bagumbayan Quezon City in a 6 day workweek schedule, Monday to Saturday, 7:30 am to 4:30 pm.